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[I692.Ebook] PDF Ebook Softwar: An Intimate Portrait of Larry Ellison and Oracle, by Matthew Symonds

PDF Ebook Softwar: An Intimate Portrait of Larry Ellison and Oracle, by Matthew Symonds

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Softwar: An Intimate Portrait of Larry Ellison and Oracle, by Matthew Symonds

Softwar: An Intimate Portrait of Larry Ellison and Oracle, by Matthew Symonds



Softwar: An Intimate Portrait of Larry Ellison and Oracle, by Matthew Symonds

PDF Ebook Softwar: An Intimate Portrait of Larry Ellison and Oracle, by Matthew Symonds

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Softwar: An Intimate Portrait of Larry Ellison and Oracle, by Matthew Symonds

In a business where great risks, huge fortunes, and even bigger egos are common, Larry Ellison stands out as one of the most outspoken, driven, and daring leaders of the software industry. The company he cofounded and runs, Oracle, is the number one business software company. Perhaps even more than Microsoft's, Oracle's products are essential to today's networked world.
In Softwar, journalist Matthew Symonds gives readers exclusive and intimate insight into both Oracle and the man who made it and runs it. As well as relating the story of Oracle's often bumpy path to industry dominance, Symonds deals with the private side of Ellison's life. With unlimited insider access granted by Ellison himself, Symonds captures the intensity and, some would say, the recklessness that have made Ellison a legend.
With a new and expanded epilogue for the paperback edition that tells the story behind Oracle's epic struggle to win control of PeopleSoft, Softwar is the most complete portrait undertaken of the man and his empire -- a unique and gripping account of both the way the computing industry really works and an extraordinary life.

  • Sales Rank: #112026 in Books
  • Brand: Brand: Simon n Schuster
  • Published on: 2004-09-07
  • Released on: 2004-09-07
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.25" h x 1.30" w x 6.12" l, 1.69 pounds
  • Binding: Paperback
  • 528 pages
Features
  • ISBN13: 9780743225052
  • Condition: New
  • Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

Amazon.com Review
Softwar is a biography of Larry Ellison and his company, Oracle. As such, it's simultaneously a portrait of a clever and driven man, a case study of a successful software development company, and a tableau of the commercial software industry from its beginnings, through the dot-com craze, and into the present era. Matthew Symonds, who began this project while working as the editor of the excellent technology section of the Economist, has done a great job with all three elements of his project, thanks in no small part to the tremendous access he was given and to his close collaboration with Ellison.

Collaboration is very nearly the right word, as Ellison reviewed Symonds' manuscript before publication and, while he did not alter it, he did make a large number of comments, which appear in the book as footnotes. As Symonds is a good journalist who attributes most of his material, Ellison is able to take issue immediately with statements other people make about him and his company. The overall effect is hypertextual, and represents an important new biographical technique that other writers should imitate. Softwar succeeds because Ellison has a fantastically interesting life, tremendous experience, and carefully considered opinions, and because Symonds communicates them with clarity and style. --David Wall

Topics covered: The life, times, acquaintances, tastes, toys, and opinions of Larry Ellison, the database entrepreneur and CEO of Oracle Corporation.

From Publishers Weekly
Symonds was technology editor at the Economist when Ellison invited him to collaborate on a book about e-business, but the journalist decided he would rather write a profile of the software tycoon, one of Silicon Valley's most notorious figures. Oracle's database programs have become integral to the Internet and other networked computer systems, and Oracle's head is convinced that he can surpass Microsoft as the industry leader. But he's also developed a reputation for his aggressive corporate tactics and personal flamboyance. Ellison agreed to cooperate with the project, but as part of the deal, he reserved the right to respond, which he does in a series of running footnotes. Sometimes he only uses the opportunity to mouth business platitudes, but he also refutes stories, cracks jokes and even argues with other sources. Although the book deals extensively with Oracle's efforts to promote a new software package, it comes to life most when it follows Ellison outside the office-prepping his sailboat for a run at the America's Cup or overseeing the final touches on a Japanese garden complex. Symonds's near-total access to his subject leads to intimate observations that verge on personal advice, as when the writer suggests how best to handle a top Oracle executive or comments on the relationship between Ellison and his two children. But he remains objective enough to point out several mistakes in the past management of Oracle (many of which Ellison acknowledges or clarifies). Even without its unusual counterpoint, the book would stand as a compelling portrayal of one of the computer industry's most influential leaders.
Copyright 2003 Reed Business Information, Inc.

From Booklist
There has been a war brewing in the software industry that most computer users don't even know about. Larry Ellison, founder of Oracle, wants to supplant the current Windows-based client-server network architecture with a totally Internet-based solution that would simplify computing and make Microsoft's server software obsolete. Even now, Oracle is the dominant software in business; every time you do a Google search or buy something on Amazon.com, you are using it. Anyone who craves a play-by-play account of Ellison and the evolution of the number-one relational database in the world can really sink their teeth into this. There is a slightly bizarre twist to this high-tech tale: Ellison himself gets to throw in running commentary at the bottom of many pages, augmenting and often contradicting the author's text in his own brash style. Beware if you 're not up on your geekspeak, though, as the casual reader will get lost in all the IT systems acronyms thrown around, such as CRM, ERP, HR and TPC-C. More entertaining than the technical jargon is the ruthless backstabbing that goes on between Ellison and big-name competitors such as Microsoft, Seibel Systems, PeopleSoft and i2 Technologies. David Siegfried
Copyright � American Library Association. All rights reserved

Most helpful customer reviews

11 of 12 people found the following review helpful.
If you want to know a lot about Ellison AND Oracle
By Nicholas Honko
For years it seems like I've heard about Larry Ellison being the complete antithesis of Bill Gates while at the same time earning almost as much money. Knowing this about him and very little about Oracle, I decided it was time to look into it. "Softwar" appears to blend a few things that I find very desirable into one book.
First, its written by an independent observer-- Matthew Symonds of the Economist. While who can say whether this is truly an unbiased account, the vast majority of the book seems to portray Oracle in good light, but contains quips that allow the reader to see where all the Oracle detractors might have a point.
Second, Larry Ellison. When Symonds writes something or quotes someone (like Tom Siebel or other former employees) and Ellison disagrees, he gets to chime in and tell his side of the story through footnotes. After looking at so many books that just don't seem to have any proximity to Ellison, I chose this book mainly because you can get Ellison's rhetoric straight from the horses's mouth.
Third, if you read this book soon, the information will be more practical than books that seem to focus on interesting, but outdated info about a companies products or strategies. I personally knew nothing of Enterprise software or hardware other than hearing people complain about SAP. Now I at least have a semblence of knowledge about a field I'll probably end up at least working with.
If you want a book that puts Oracle in a good light while displaying its bad side at times and to hear mostly about Oracle with a brief biography of Ellison and how he commands the world's second largest software company, read it! PS I loved it.

10 of 11 people found the following review helpful.
Highly Recommended
By Rolf Dobelli
This book is a comprehensive, detailed collection of Larry Ellison anecdotes and quotes from people around him. Author Matthew Symonds occasionally interjects himself, but mostly lets his sources talk. Perhaps for fairness, he quotes many people who disagree with each other about important decisions at Oracle. Perhaps for journalistic objectivity, he generally refrains from judgment. This shows the reader every perspective, even if it doesn't define context, chronology or direction. You get all of the pieces of a jigsaw puzzle, though you may want a clearer box top picture. Some of the technology coverage will intrigue only tech industry buffs, but overall you will learn a great deal of interesting information about Ellison and Oracle. We also found that Ellison's character came most into focus when the book entered the world of yacht racing, his passion. The author also includes poignant, revealing anecdotes about Ellison's childhood and candid reports about his personal life. Larry Ellison was allowed to review the manuscript and his comments appear as counterbalancing footnotes on many pages. That guy, he always does things a new way - as you will see.

5 of 5 people found the following review helpful.
very interesting but not objetive
By scanman7
very interesting book overall, paints larry in a very (probably almost too) positive light. (the author was selected by larry to write the book.) the most interesting part is that larry adds his own notes to the bottom of various pages. the parts about sailing at the end were sort of boring, but it's nice to know that larry is planning on donating to medical foundations when he retires from oracle.

See all 54 customer reviews...

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